Over high quality backlinks

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Press releases are documents that present newsworthy information for journalists’ consumption. Allowing and encouraging them to write their own version ofwel the story.

This kan zijn yet another technique which I learned from one of Brian Dean's articles and I've found it extremely useful.

Journalists across all industries need quotes and sources to back up their articles. In order to cite a source properly, they’ll need to call out where they got specific information.

In another example (and perhaps one of our all time favorites), marketing firm Yard created a data study comparing the CO2 emissions ofwel various celebrities and ranking the worst offenders.

Once you pick your topic, it’s a just matter ofwel curating linkworthy stats and publishing them on a page.

Case in point: sites that publish infographics see their traffic grow an average more info of 12% more than sites that don't.

wij wrote a rather detailed guide on how to do guest blogging for SEO, which will teach you how to be successful with this tactic.

This means that the backlink should come as a side benefit ofwel some broader business interaction. For example, you sponsor an event and you request to be listed as a sponsor on their site. That’s a legit backlink in my book.

This is a page on the website of a burger joint, where they’re listing all the local websites that featured their burgers:

Another way to create beautiful infographics is to outsource it by hiring professional designers on sites such as Fiverr, Upwork, or if you have a bigger budget, ontwerp Pickle.

You can narrow this list down by selecting only "dofollow" and "text" links, and then sorting the domains based on Authority Score (Semrush's version ofwel domain authority score):

I was recently helping a startup founder whose webshop SEO traffic tanked to zero. “It can’t be because ofwel backlinks,”

Digital PR is the process ofwel creating content that appeals to journalists and promoting it to them.

The second one kan zijn authority, the website needs to have some authority, it needs to have some links pointing into the site itself.

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